WHAT IS VISUALISING AND WHY DO WE DO IT?
The other day, I bought the mega inspiring book ‘Visual Thinking’ by Willemien Brand. She knows how to strongly explain what visualising entails and how we can make use of it. Basically, visualising is transferring thoughts and facts into images. You can do this by drawing/sketching, but also through means of visualisation tools. In this way, you can make certain processes more clear and more easy to explain by visualising your thoughts and facts. It is with reason that many companies make use of visualisation tools: because of the enormous amounts of information that companies have to deal with on a daily basis, it is barely possible to be able to process this information quickly if it is not visualised. Companies have to be able to adapt quickly, which is not possible when they have to deal with an ‘information overload’. By visualizing the most important information, the information can be processed more quickly and the creative ability of teams will be stimulated. Visualising is, therefore, not only effective, but also efficient.
But what exactly happens when we draw to visualize? According to Brand, we get our thoughts in order and we simplify complex information to make it more understandable. Also, it will bring up various perspectives: one person visualizes in a completely different way than another person, which can provide different angles on the same subject. By presenting information to others in a creative fashion, they will be interested much longer and you will not only address their heads, but their hearts too. You can do this by creating visuals that are not just creative, but also radiate passion for what you are trying to tell.
Tip: to engage your audience, you can send mails with inspiring quotes or highlights in the weeks prior to the event, like Uspire did. You can also do this post-event, to remind the audience of the highlights of the day. It is, after all, all about the customer journey!