TO THE NEXT LEVEL
In case you’re thinking: ‘right, that’s easier said than done… here I am with my 2003 PowerPoint skills. How can I innovate/surprise/amaze?’
It is not as complicated as it seems. As long as you no longer use standard templates, your old patterns and don’t use slides just to give your story some structure. It is important that you think about the emotional/sensory impact that your presentation should have.
“You make things better by making better things”
You create impact by using content that is of true value. You don’t do that randomly but based on which piece of information needs a little extra support. For example, complex information often needs visualization to make things clearer (think about processes/concepts/models). The shape in which you visualize them is important, both on and off-screen. That is also something most people forget: using physical tools to complete the audience’s experience. For example, Bill Gates set loose some mosquitoes during a TedTalk he was giving on malaria. Take a look over here to see what impact you can create for your audience. Make sure you find the right balance!
PRESENTATION EXPERIENCE LIKE A STAR RESTAURANT
We at Present Savvy always say: ‘the art and science of a successful presentation’ exists of a perfect balance between content (message), design (the shape) and delivery (presenter).
The CONTENT of a presentation can be compared to a delicate dish that consists of neatly composed taste combinations that amaze you. You also expect a dish to be arranged surprisingly and served on a complimentary plate. The way in which the table is set and what choices have been made when it comes to the colour and quality of cutlery, tableware, glasses and linen. Everything has been given lots of thought. That can be compared to the DESIGN of your presentation.
The DELIVERY, and that’s where the presenter comes in, the host or hostess. The one that makes use of the vibe and the surroundings, takes the type of guest into account. The presenter brings his/her unique star content to the table. It is the determining factor when it comes to the entire experience. The best food (content) in the prettiest restaurant on the nicest plate does not taste good when the host/hostess is not fit for his/her profession. DELIVERY = key.
The (presentation) experience has to be complete to create actual impact. The gift when you leave is the last memory you create. To create an entire experience, you have to work the senses, call on emotions, create balance and do all of that on a star level.
Can I challenge you to deal with presentations differently in 2019?